Supporting amazing Boltonians

Ken Heathcote

For those of you who don’t know Ken Heathcote, he’s a proud Boltonian and a pioneering figure in the UK fitness industry. In the 1950s, he founded one of the country’s first modern gyms, and played a key role in shaping the health and fitness movement. Deeply passionate about his hometown, he dedicated his career to promoting health and wellbeing in Bolton and beyond. Ken was instrumental in establishing industry standards and advocating the benefits of strength training, leaving a lasting impact on the UK gym industry.

Ken turns 90 on July 18th this year and together with his grandson Sam, will attempt to swim 90 lengths of a pool and the equivalent in ‘open water’. Sam will also be lifting 90,000lbs in weights and playing nine sets of tennis all in one day. They are both doing this to raise money for three charities and would love the people of Bolton to get behind them by taking on their own challenges. See below for more info.

The Not Out at 90 Challenge

Not Out At 90

The Not Out at 90 challenge isn’t just about celebrating Ken’s milestone though—it’s an opportunity for everyone to join in and show the world that fitness is for everyone, no matter your age or ability. Here’s how you can get involved:

  • Take on a 90-inspired challenge: Walk for 90 minutes, run 9 kilometres, do 90 press-ups, a 90 minute football match, or even take 90 minutes of chess —every effort counts.
  • Participate virtually: Join from anywhere by completing your own challenge and sharing it online to inspire others with the #NotOutat90
  • Create your own challenge: It’s not about the number; it’s about supporting the cause. Whether it’s a bike ride, yoga session, or something else, we ask you to make the challenge your own and add your personal spin - every effort makes a difference and we want you to enjoy the challenge in your own unique way. Post, share, chat and spread the message - it will do a world of good!

You can follow Ken and Sam’s journey on Instagram and TikTok @Notoutat90

You’ll be helping these amazing charities

Cancer Research UK
Cancer Research UK is the world’s leading charity dedicated to research on the causes, treatment and prevention of cancer. Every donation helps to beat cancer.
Stroke Association
Stroke Association are here to support people to rebuild their lives after stroke, believing everyone deserves to live the best life they can after stroke.
Alzheimer's Research UK
Alzheimer's Research UK are the UK’s leading Alzheimer’s research charity aiming to find a cure for dementia.

Pledge your own challenge

Complete your pledge below and then vist the pledges page to see other proud Boltonians taking up the challenge.

Once you’ve submitted your pledge you will receive an email to authenticate and then your pledge will appear with everyone else's on our pledges page.